How to Get Local Customers: Tips for Small Businesses

As a small business owner, it can be difficult to compete with the big guys. They have more money and more resources. But what they don't have is your local knowledge and connections. If you are willing to put in the extra work, you can attract local customers and beat out the competition. In this blog post, we will discuss some tips for how to get local customers and thrive in your community!‍
March 27, 2022 1:22 AM

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As a small business owner, it can be difficult to compete with the big guys.

They have more money and more resources.

But what they don't have is your local knowledge and connections.

If you are willing to put in the extra work, you can attract local customers and beat out the competition.

In this blog post, we will discuss some tips for how to get local customers and thrive in your community!

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Have a great local SEO strategy

One of the most important things you can do as a small business owner is to have a great local SEO strategy. This means making sure your website and online presence are optimized for local search. Include your city and state in your titles and tags, and make sure your NAP (name, address, phone number) is up-to-date and consistent across the web. You can also use local directories and listings to help improve your visibility.


Engage with your community

Another great way to attract local customers is to engage with your community. This can be done in a variety of ways, from sponsoring local events to participating in local meetups and networking groups. Get involved with your chamber of commerce or business association. The more you are out and about in your community, the more likely you are to attract local customers.


Build relationships with other local businesses

Another great way to get local customers is to build relationships with other local businesses. If you can form partnerships or alliances with other businesses in your area, you can share customers and help each other out. You can also cross-promote each other's businesses, which can be a great way to reach new customers.



How To Cross Promote With Other Businesses?

There are a few different ways you can cross promote with other businesses. One way is to simply promote their business to your customers, and vice versa. You can also do joint marketing campaigns, where you team up to create and distribute marketing materials. You can also offer discounts or incentives to customers who use both businesses. Whatever method you choose.

Some Effective Cross-Promotion Ideas You Can Use


Use Social Media

Social media is a great way to connect with local customers and promote your business. Make sure you are active on the platforms your target customers are using. Use hashtags, geotags, and mentions to reach people in your area. You can also use social media to run local promotions and contests.

How To Use Facebook For Cross-Promotion?

There are a few different ways you can use Facebook for cross-promotion. One way is to simply promote the other business on your page, and vice versa. You can also do joint marketing campaigns, where you team up to create and distribute marketing materials. You can also offer discounts or incentives to customers who use both businesses.

Using Relevant Facebook Hashtags Is

This is a great way to connect with local customers.

Try searching for hashtags like #yourcityname, #supportlocalbusinesses, or #shoplocally.

You can also use Facebook ads to target people in your area.


Get Creative And Think Outside The Box

Finally, don't be afraid to get creative and think outside the box.

There are a lot of ways to attract local customers, so be creative and experiment until you find what works best for your business.

Monkey See, Monkey Do


See what your bigger competition are doing, can use SemRush to see what keywords are beneficial to them or check out their social media platforms to see how they are connecting with their local market. If its helping them do some tests and see if it helps you as well!

Important note to know, what works for some does not work well with others, so by trying small and testing to see what works is a good way to start.

Once you find what works, keep doing it and optimizing it!

Just by seeing what works well for others is a great way to see how it connects with your target audience.

Using Videos To Spice Up & Show Personality

One way to get creative is to use videos to show off your personality and what makes your business special.

You can post these on social media or your website, or even create a YouTube channel.

This is a great way to connect with potential customers and give them a feel for who you are and what you do.


How To Use Twitter for cross-promotion?

It's basically the same thing like Facebook, but on a more compressed scale in terms of posting length.

So make your post snappy, and quick to read on mobile devices!

A repeat of using Twitter for cross promotion is by doing promotion of the other business on your page, and vice versa.

You can also do joint marketing campaigns, where you team up to create and distribute marketing materials.

You can also offer discounts or incentives to customers who use both businesses.


Offer customer promotions

Customer promotions are a great way to attract new customers and keep existing ones coming back.

You can offer discounts, coupons, or special deals to local customers.

You can promote these offers through your website, social media, email marketing, or even through traditional advertising.


Have Blog/Articles On Your Website‍

Another way to get creative is to have blog articles or an online magazine on your website.

This is a great way to show off your knowledge and expertise, and it can also help you attract new customers.

You can write about topics that are relevant to your business, or that would interest your target customers.

You can also include links to other local businesses in your articles.



Do Live Streams

Another way to get creative is to use live streaming to reach out to potential customers.

You can use platforms like Facebook Live or Periscope to give people a behind-the-scenes look at your business.

This is a great way to connect with people in your area and build interest in your products or services.


How To Use Facebook Live?


First, make sure you have the latest version of the Facebook app installed on your phone.

Then, open the app and go to the "Live" tab. Tap on "Create Live Video."

You'll then be prompted to choose whether you want to share your live video with everyone, or just specific friends or groups.

Once you've made your selection, you can start your live video.

How To Use Periscope?


Periscope is a live streaming app that you can use to connect with potential customers.

To get started, download the app and create an account. Then, press the "Broadcast" button to start your live stream.

You can share your Periscope broadcast on Twitter or Facebook to reach even more people.


How To Use TikTok Live?

TikTok Live is a live streaming feature within the TikTok app. To start a live stream, open the TikTok app and tap on the "+" icon.

Then, select "Live." You'll be prompted to choose who you want to share your live video with.

Once you've made your selection, you can start your live stream.

You can also share your TikTok Live video on other social media platforms like Facebook and Twitter.


Benefits of Using TikTok Live

TikTok Live is a great way to connect with potential customers. It's also a great way to show off your personality and what makes your business special.

TikTok Live is a great way to connect with people in your area and build interest in your products or services.

Plus, it's a great way to reach out to potential customers. It's short video format and easy to use platform makes it perfect for small businesses.


Get involved with your community

One of the best ways to get local customers is to get involved with your community.

You can volunteer for local events, sponsor a little league team, or donate to a local charity.

This will help you build goodwill in your community and make people more likely to support your business.


Optimizing Your Website For Local SEO


If you want to attract local customers, you need to make sure your website is optimized for local SEO.

This means including your city and state in your website's title tags, meta descriptions, and header tags.

You should also create location-specific pages on your website and include relevant keywords on those pages.

Going Further Onto SEO

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What to include in meta descriptions

-title tags, and header tags

-Your city and state

-Relevant keywords

-Location-specific pages

A live example would be for my about page at jonathanalmawi.com/about, on google it shows the following:

Jonathan Almawi is a Webflow Agency that specializes in web design, web development, SEO and site migrations. We build websites for awesome local businesses...

Or jonathanalmawi.com

A Chicago based web design and development company that specializes in creating custom websites and content for businesses of all sizes.

Hopefully this gives you some idea on improving your meta descriptions!

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Optimizing Your Website To Be Responsive On All Monitors


Your website needs to be responsive if you want to attract local customers. This means that your website should look good on all devices, including laptops, tablets, and smartphones. You can use a tool like Google's Mobile-Friendly Test to see how well your website stacks up.

How To Make Your Website Mobile Friendly?


- Use responsive design

- Optimize images

- Use a content delivery network (CDN)

- Minimize redirects

- Leverage browser caching

- Acquire Jonathan Almawi's service to make your website mobile friendly


Does Google prioritize mobile friendly websites?


Google does prioritize mobile friendly websites. In fact, they announced in 2016 that they would be doing so. This is because more and more people are using their smartphones to browse the internet. If your website isn't mobile friendly, you're missing out on a lot of potential customers.


Acquiring Jonathan Almawi's Service

If you want to make sure your business website is mobile friendly, you can book a free strategy call with Jonathan Almawi , by clicking here.

Importance Of Having HTTPS


If you want to attract local customers & create trust, you need to make sure your website is secure. This means having an SSL certificate and using the HTTPS protocol. You can check if your business website has HTTPS enabled by looking for lock symbol by your URL.

What Is An SSL Certificate?


An SSL certificate is a digital certificate that authenticates the identity of a website and encrypts information sent to the server using SSL technology.


Why Is It Important To Have An SSL Certificate?


An SSL certificate is important because it creates trust with your website visitors. It also helps to protect their personal information, like their name and credit card number, from being stolen.


Having Quality Backlinks


If you want to attract local customers, you need to make sure your website has quality backlinks. This means that other websites are linking to your website because they think it's valuable. Also make sure your backlinks are not broken or lead to a suspicious site, or else google and other search engines will penalize you.

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What Are Backlinks?

Backlinks are links from other websites to your website. They are important because they help improve your website's search engine ranking. Additionally, backlinks can help increase the visibility of your website and attract more visitors.


How Do I Get Backlinks?

There are a few ways to get backlinks: by reaching out to other websites and asking for links, by creating helpful resources that other websites would want to link to, by guest blogging on other websites in your industry, by participating in online forums and including a link to your website in your signature, and by listing your business in online directories.

Here's the list format to help you checkmark which you have done so far!

- Reach out to local businesses and ask for links (Make sure its a co-op relationship, you both help each other out!)

- Create helpful resources that other websites would want to link to

- Guest blog on other websites in your industry

- Participate in online forums and include a link to your website in your signature

- List your business in online directories


Monitor Your Results


Now that you've implemented these tips, it's time to monitor your results. This means keeping an eye on your website's traffic and seeing how many new customers you're attracting. You can use a tool like Google Analytics to track your progress.


Track Your Local Competition


To make sure you're attracting as many local customers as possible, it's important to keep an eye on your competition.

This way, you can see what they're doing right and adapt their strategies to fit your business. You can use a tool like SemRush to track your competition's SEO progress.


Get Positive Reviews Online


Finally, one of the best ways to attract local customers is to get positive reviews online. This means getting your happy customers to leave reviews on sites like Google, Yelp, and Facebook. You can also ask your customers to write testimonials for your website.


Contact Your Local Town Newsletter!


To get your business a local boost in the local area is to contact your town's newsletter.

This is a great way to get free publicity for your business.

Simply reach out and ask if you can submit an article or ad about your business. (It would most likely be a paid transaction, its a very good investment to do a couple of times per month!)


Contact Your Neighboring Town Newsletter!


To get that edge of your local competition especially if they are on another town near yours is to Β contact the neighboring town's newsletter.

This will give you a chance to be seen in another area and attract new customers that live near your business but in a different town.

It would be beneficial to do this type of marketing once or twice per month to stay fresh in your potential clients minds!


Expand Your Outreach To Your County!

To get customers from all over your county, you will want to reach out and market to the county newsletter.

This is a great way to get free publicity for your business and attract new customers that live even further outside your town.

By using your local, neighboring, and then county newsletter you will slowly and surely put your business on the minds of your potential clients, drawing them to your business instead of to your competition.

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Quality Over Quantity


It's important to remember that it's not just about getting as many backlinks as possible. Quality is more important than quantity when it comes to backlinks.

This means that you should focus on getting links from high-quality websites rather than trying to get as many links as possible from any website that will link to you.

This also goes the same for your products, ads, newsletters, blogs, videos, etc . Quality over quantity will bring in customers that are more interested and engaged with your brand which will lead to better conversions and a higher ROI (return on investment).

Positive Reviews Galore

This again will bring in even more positive reviews, in which will bring in more clients, which will help fund your local, neighboring, and county levels of advertisement, and if you have that flame in you, you then expand to your city , state, then the entire country!


How To Use A/B Method For Ads?


The A/B method is a great way to test different ads to see which one performs the best. With this method, you create two (or more) versions of an ad and then test them out on a small group of people. Once you've collected the data, you can then determine which ad is more effective and use that one going forward.


To use the A/B method, you'll need to create a hypothesis about what you think will work best for your ad. For example, you might think that an ad with a picture of your product will perform better than an ad without a picture. Once you have your hypothesis, you'll create two versions of the ad - one with a picture and one without - and then test them out.


If you're not sure how to create a hypothesis, don't worry! There are plenty of resources online that can help you get started.

Here's a short video explaining the A/B Split Testing Method for Facebook Ads, its pretty much the same formula for other ads on other platforms with a few varients.

A/B Split Testing Facebook ADS (for Beginners) Full Tutorial - created by How to Digital

https://www.youtube.com/watch?v=gFPdHdbxYsI


Some Other Info to Help You Out With Your A/B Testing!

Once you have your ads created, it's time to test them out. To do this, you'll need to create a landing page for each ad. A landing page is a specific web page that people are taken to after clicking on an ad. This is where they can learn more about your product or service and take the next step (such as making a purchase).


Once you have your landing pages created, you'll need to set up a way to track the results of each ad. There are many different ways to do this, but one of the simplest is to use Google Analytics. To set up tracking with Google Analytics, you'll need to create a new "property" for each ad. Then, you'll create a new "view" for each landing page and add the Google Analytics tracking code to each page.


Once you have your tracking set up, you can start running your ads. Be sure to run each ad for at least a week so that you can collect enough data to make a decision. After the ads have run their course, it's time to analyze the results.


To do this, you'll want to look at the "bounce rate" for each landing page. The bounce rate is the percentage of people who leave your site after viewing only one page. A high bounce rate indicates that people aren't finding what they're looking for on your site.


Conversion Rate

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You'll also want to look at the "conversion rate" for each ad. The conversion rate is the percentage of people who take the desired action (such as making a purchase) after viewing your ad. A high conversion rate indicates that your ad is effective.


Once you've analyzed the results of your ads, you can then choose the one that performed the best and use it going forward.


And that's it! Using the A/B method is a great way to ensure that your ads are effective and that you're getting the most out of your advertising budget.


If you're looking for more tips on how to grow your small business, be sure to check out our Blog page! There you'll find articles, guides, and resources on a variety of topics, including marketing, business growth/SEO, and website design.

Happy business growing! : )]


This blog post was brought to you by Jonathan Almawi, a website design and SEO agency located in Chicago, Illinois. For more information on making your website get attention by potential clients & improve your local visibility online, book a free Strategy Call by clicking here

Please like and share if you found this article useful, thank you!

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Yours Truly,

~ Jonathan Almawi

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As a small business owner, it can be difficult to compete with the big guys. They have more money and more resources. But what they don't have is your local knowledge and connections. If you are willing to put in the extra work, you can attract local customers and beat out the competition. In this blog post, we will discuss some tips for how to get local customers and thrive in your community!‍
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Jonathan Almawi

Helping local business to improve their online presence on the internet. I want to help business to reach their potential by improving site functionality and accessibility to better outreach to their potential customers.

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