How to Market Your Accounting Business Online?

Marketing your accounting business online doesn’t have to be difficult. By following the tips in this guide, you can improve your visibility in search results, use social media effectively, and develop a successful content marketing strategy.
March 26, 2022 2:34 AM

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As an accountant, you know that marketing is important to the success of your business. But what's the best way to market your accounting business online?



Marketing your accounting business online doesn’t have to be difficult. By following the tips in this guide, you can improve your visibility in search results, use social media effectively, and develop a successful content marketing strategy.

Here are some tips:


1. Use social media.

Social media is a great way to connect with potential clients and build your brand. Make sure you have a strong presence on platforms like LinkedIn, Twitter, and Facebook.

Social media is a great way to connect with potential clients and promote your accounting business.


Here are some tips for using social media effectively:


1. Use relevant hashtags.

Hashtags can help you reach a wider audience and connect with potential clients.


2. Post interesting content.

Make sure your posts are engaging and informative, and include visuals whenever possible.


3. Promote your services.

Use social media to let potential clients know about the services you offer and how you can help them.


4. Respond to messages and comments.

Show that you’re responsive and easy to communicate with by promptly responding to messages and comments.


2.How To Make Twitter Ads

You can use Twitter Ads to reach a wider audience with your tweets. Twitter Ads allows you to target potential clients by location, interests, and keywords.

How to use Twitter Ads

1. Set up a Twitter Ads account.

2. Create a campaign.

3. Choose your target audience.

4. Set your budget and schedule.

5. Create your ad.

6. Monitor your results.

Here's a short 20 minute video by James Bachini on creating your very own twitter ad!

Twitter Ads Tutorial | Campaign Setup & Optimisation Demo https://www.youtube.com/watch?v=p8JLqHyCWMI

3.How To Make Facebook Ads

Facebook Ads is a great way to reach potential clients who are active on the platform. You can target Facebook users by location, interests, and demographics.

Here's a quick guide on how to set up a Facebook Ad:

1. Log in to your Facebook Ads account.

2. Create a new campaign.

3. Choose your objective.

4. Set up your target audience.

5. Choose your budget and schedule.

6. Create your ad.

7. Monitor your results.

Check out this video from Jordan Platten for a step-by-step guide on how to create a Facebook Ad :

Facebook Ads Tutorial 2022 - How To Create Facebook Ads For Beginners (COMPLETE GUIDE) https://www.youtube.com/watch?v=gi4yDTUar_8


4.How To Make Google Ads

Google Ads is a great way to reach potential clients who are searching for accounting-related terms on Google. You can create text, image, and video ads that will appear in search results when users search for keywords that you've selected.

Here's a quick guide on how to set up a Google Ad:

1. Log in to your Google Ads account.

2. Create a new campaign.

3. Choose your objective.

4. Set up your target audience.

5. Choose your budget and schedule.

6. Create your ad.

7. Monitor your results.

Here's a video created by Santrel Media on creating your very own google ad in 2022

Google Ads Tutorial 2022 [Step-by-Step] Adwords

https://www.youtube.com/watch?v=SNjqe9GT9mw



5.Develop a content marketing strategy

Content marketing is a great way to attract potential clients to your accounting business. By creating and sharing helpful, informative content, you can build trust and credibility with your audience.


Here are some tips for developing a successful content marketing strategy:


1. Identify your target audience.

Make sure you know who you’re trying to reach with your content. This will help you create content that’s relevant and engaging.


2. Create a variety of content.

Don’t just focus on one type of content. Try to create a mix of blog posts, infographics, videos, and more. This will help you reach a wider audience. If your aiming for a more specific audience, like local businesses, you could create content like eBooks or webinars.

The key is to mix it up and keep your audience engaged.


3. Create great content.

This goes in hand with #2 Create a variety of content. Your content should be well-written, informative, and relevant to your target audience. If you’re not a strong writer, consider hiring someone to help you.


4. Promote your content.

Use social media, email marketing, and other channels to promote your content and get it in front of potential clients.

Can re-look at #2 on using ads or read further on other ways to spice up, and diversify your content to reach to a specific audience your aiming for in the accounting industry.


6. SEO for your accounting website

One of the best ways to market your accounting business online is to improve your visibility in search results. This can be done through search engine optimization (SEO).


Here are some tips for improving your SEO:


1. Use relevant keywords.

Make sure you’re using relevant keywords throughout your website, including in your page titles, meta descriptions, and headers.


2. Optimize your website for mobile.

More and more people are using their smartphones to search the web. Make sure your website is optimized for mobile devices. If your website is not mobile friendly or responsive , you’re likely to lose potential clients and get derank in searches.


3. Improve your website’s speed.

No one likes a slow website. If your website takes too long to load, potential clients will likely click away and look elsewhere. There are a few things you can do to improve your website’s speed , including compressing images.

4.Importance of having HTTPS

Hyper Text Transfer Protocol Secure (HTTPS) is the secure version of HTTP, the protocol over which data is sent between your browser and the website that you’re visiting. HTTPS is used to protect sensitive information like credit card numbers and login credentials. When a website is secured with HTTPS, it means that all communication between your browser and the website is encrypted. This makes it much more difficult for hackers to intercept and steal your data.


In addition to improved security, HTTPS also provides some SEO benefits. Google has stated that HTTPS is a ranking factor , which means that websites using HTTPS may have an advantage in search results.


If you’re not currently using HTTPS, you should consider switching to it. It’s easy to do and will help improve your website’s security and SEO. This will help build trust between your current and potential clients, which is essential for any business.


5. Use internal linking.

Internal linking is a process of linking one page on your website to another page on your website. This is done by adding links from one page to another within the

6. Create quality content.

As we’ve mentioned before, content is important for SEO. Make sure your website has quality, relevant content that’s informative and engaging. This will help improve your ranking in search results and keep potential clients on your site longer.


7. Use social media.

Cant state enough , how having social media can help you reach a wider audience and improve your SEO. Make sure you’re active on social media channels like Twitter, Facebook, and LinkedIn.


8. Get quality backlinks.

Backlinks are links from other websites to your website. Getting high-quality backlinks can help improve your SEO.


9. Monitor your results.

Use Google Analytics to track your website traffic and see how your SEO efforts are paying off. Regularly check your analytics to see what’s working and what needs to be improved.



10.Track Your Competition.

This could give you some insight as what they are doing to draw clients to their business. Can use SemRush, or just do a quick google search with a keyword tool to see what keywords they are using, and how much traffic they are getting as well!


By following these tips, you can improve your SEO and attract more potential clients to your accounting business.


11. Start a blog.

A blog is a great way to show your expertise and attract new clients. Write helpful articles that focus on topics like tax tips, financial planning, and small business accounting.


12. Use online directories.

List your accounting business in online directories like Yelp , Google My Business, Bing Places, Foursquare, Yellow Pages, Chamber of Commerce, Facebook Pages, Instagram for Business, LinkedIn Company Directory,  Apple Maps , and Angie's List.


13. Get positive online reviews.

Online reviews can help boost your ranking in local search results. Encourage your satisfied clients to leave reviews on popular platforms like Google and Yelp.


7.Maximize email marketing efforts.


Email marketing can be a great way to reach potential clients and promote your accounting business. But if you're not using it effectively, it can be a waste of time and money.


Here are some tips for email marketing:


1. Use a professional email address.

Having a professional email address that includes your business name will make you look more credible. You can setup your very own professional email address by using google my business , or your website domain.


2. Use a quality email list.

Buying an email list may seem like an easy way to get started, but it's not effective. The people on these lists are not likely to be interested in your products or services. Plus, they may mark your emails as spam, which can damage

How do I set up a Google business email?

To set up a professional email address with Google My Business, follow these steps:


1. Go to your Google My Business page and sign in.

2. Click on the menu icon in the top left corner and select "Info."

3. Scroll down to the "Email" section and click on "Add an email address

4. Enter your desired email address and click "Save."

5. Google will send a verification code to the email address you entered. Enter the code and click "Verify."


You've now successfully set up a professional email address with Google My Business! (It will take about 4-5 days to get a mail sent to your address to verify, make sure you follow the instructions to the teeth!)


3. Personalize your emails.

Personalizing your emails will make them more likely to be read and acted on. To personalize your emails, use the recipient's name in the subject line and body of the email. You can also include other information like their location, company size, or industry.


4. Keep your emails short and sweet.

No one wants to read a long email, so keep your messages brief and to the point. Get straight to the point and include a call to action.


5. Use attractive visuals.

Make your emails more visually appealing by including images, infographics, and videos. Myself I use Loom a to shoot a video. Very easy and simple to use, and able to download the video and keep on my computer. Highly recommend!


6. Send your emails at the right time.

To get the best results, send your emails when your recipients are most likely to be checking their inboxes. For most people, this is early in the morning or during breaks at work. I would suggest testing out the various times, and do the A/B method.


What is A/B method?

A/B testing is a method of comparing two versions of something to see which performs better. With email marketing, you can use A/B testing to compare different subject lines, call to actions, or email content.


To do A/B testing with your emails, send one version of your email to half of your list and the other version to the other half. Then, track your open and click-through rates to see which version performed better.


7. A/B test your emails.

A/B testing is a great way to find out what works best for your audience. Test different subject lines, calls to action, images, and more to see what gets the best results.

8. Test your emails before you send them.

Test your emails to make sure they're displaying correctly on different devices and email providers. You can use an email testing tool like Litmus or Email on Acid.


9. Use an email marketing service.

There are a number of email marketing services that can help you automate and track your email marketing efforts. Some of the most popular options include MailChimp, Constant Contact, and AWeber.


10. Get creative with your subject lines.

Your subject line is what will get your email opened, so make it interesting and attention-grabbing. Use emojis, personalization, and power words to make your subject lines stand out.


12. Use a strong subject line.

While being creative, make sure its also strong and to the point as well! Your subject line should be interesting and make people want to open your email.


14. Monitor your results.

Track your email open and click-through rates to see how your campaigns are performing. Use this information to improve future emails.


15. Stay compliant with the law.  

When sending marketing emails, you need to comply with the CAN-SPAM Act. This includes ensuring that your email has a valid physical address, using a clear and concise subject line, and providing recipients with a way to opt out of future emails.


16. Include a call to action.

Make it easy for people to take the next step by including a call to action in your email.


By following these tips, you can create effective email marketing campaigns that will help you promote your accounting business online.



As an accountant, it’s important to get your business to the top of local search results. That way, when potential clients in your area are searching for accounting services, your business will be one of the first ones that comes up.


Use PPC advertising


PPC (pay-per-click) advertising is a great way to attract potential clients to your accounting business. With PPC, you can create ads and only pay when someone clicks on them.

This is especially helpful when making social media ads, can check #1 on this article for making Twitter, Facebook, and Google Ads.


Here are some tips for using PPC effectively:


1. Research your keywords.

Make sure you choose keywords that are relevant to your business and have a high search volume. Or dominate the keywords with low competition. You can use a tool like Google Keyword Planner to research keywords.


2. Set a budget.

When creating your PPC campaign, set a budget for how much you’re willing to spend per day or per month. This will help you stay within your advertising budget.


3. Write compelling ad copy.

Your ad should be clear and concise, and it should include a call to action.


4. Target your ads.

Make sure your ads are only being shown to people who are likely to be interested in your services.


5. Monitor your results.

Keep track of your click-through rate and conversion rate so that you can adjust your campaign as needed.


By following these tips, you can use PPC advertising to attract potential clients to your accounting business.



‍As you can see, there are many ways to market for your accounting / bookkeeping firm and getting the clientele that you so deserved. They need that help and you have the services to provide to them and fix their accounting issues! By following these tips & tricks not only will you reach to your audience that you are aiming for, but will also go far above than what your local competition is doing as well!

This blog post was brought to you by Jonathan Almawi, a website design and SEO agency located in Chicago, Illinois. For more information on making your website get attention by potential clients & improve your local visibility online, book a free Strategy Call by clicking here


Please like and share if you found this article useful, thank you!

Yours Truly,

~ Jonathan Almawi



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Marketing your accounting business online doesn’t have to be difficult. By following the tips in this guide, you can improve your visibility in search results, use social media effectively, and develop a successful content marketing strategy.
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Jonathan Almawi

Helping local business to improve their online presence on the internet. I want to help business to reach their potential by improving site functionality and accessibility to better outreach to their potential customers.

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